Why Keyword Research Is Still the Foundation of SEO Strategy
Early in my career, I watched an agency spend six months building content for a client. They wrote dozens of articles, built links, optimised meta tags. Traffic barely moved. When I dug into their plan, I saw the problem: they had picked topics based on what the client wanted to say, not on what people were actually searching for. That project taught me something I have never forgotten. Without solid keyword research, all the other work is guesswork. Keyword research is not